May 28th, 2013

Content Management for Web & Mobile

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Written by: Nouman Naveed
content management for web and mobile

Adobe CQ is a WCM and gives a better browser-based user interface. It is best suitable for business and IT for creating interactive, multimedia rich, multichannel consumer understanding to make an engaging digital existence, make more valuable campaigns and raise online consumer communities.

  • sites for web content management

Create, manage, and deliver personalized online experiences.

Get a unified and integrated web content management system for delivering immersive digital content across every channel, including web, mobile, and social. With an intuitive workflow and advanced capabilities to connect sites, you can boost audience engagement and build customer loyalty.

  • Features of mobile content management
  • Responsive design

Create websites that automatically respond to each viewer’s device type, so you can deliver a consistent experience across desktop, tablet, and mobile using a single set of content and code.

  • Mobile-specific sites

Tailor the web experience specifically to the needs of your mobile users and help ensure easy access, readability, and navigation even on the smallest screens.

  • Mobile apps

Create engaging mobile apps that customers will love. Manage the content from within Adobe Experience Manager and deliver it using Adobe Digital Publishing Suite or Adobe PhoneGap Enterprise

  • Integrated content delivery

Streamline the delivery of content across all channels and make updates without relying on IT, so your customers always have relevant, personalized experiences on their mobile devices.


An Adobe CQ shopping cart component is used within an Adobe CQ online retail site and provides functionality such as

  • displays an overview of selected items
  • links to the individual product pages
  • updates to quantity
  • removes an item

A shopping cart component lets visitors to your Adobe CQ online retail site purchase items

Digital Assets

Digital assets are getting a makeover in this update with the introduction of Metadata Ingestion Templates, which increase the quality of your digital assets in the DAM. You can also now extract and manage sub-assets directly from Microsoft PowerPoint, as well as enjoy improved DRM to better enforce asset license and usage terms more effectively.

Creative professionals develop stunning artwork, pages, graphics, and videos that power the growing demand for customer-facing content using various components of Adobe Creative Cloud, Where you can create, share, and deliver your work using any of the Adobe Creative Suite® desktop tools, including Adobe Photoshop®, InDesign®, and lllustrator®. Marketing organizations rely on these rich digital assets to create spectacular and relevant customer experiences across target segments and channels—including websites, commerce sites, mobile devices, social networks, campaigns, and print catalogs.

As cross-channel marketing campaigns require ever more content, marketing teams need to find better ways to collaborate and share their brand and campaign assets more efficiently from creation to delivery and attribution.

  • Many of these professionals are struggling to use a variety of digital repositories that work within an interconnected system of applications. The intent of these systems is to unify the rich media assets and workflows within one central “source of truth” to help ensure accurate acceleration of marketing activities.
  • But many asset management systems are fragmented and are difficult to learn and use.

Marketing Campaign Management

  • The Marketing Campaign Management capabilities of Adobe CQ empowers digital marketers to plan, design, launch, and optimize marketing campaigns that drive demand and increase brand engagement across multiple digital channels.
  • Seamlessly integrated with Adobe CQ and the Adobe Digital Marketing Suite, Adobe CQ Marketing Campaign Management (CQ MCM) provides marketers with a rich means to author and deliver content for specific user profiles, reuse effective collateral, and manage marketing campaigns across several channels, including email, mobile and social communities.
  • Online marketing campaigns are critical to building brand loyalty and driving business revenues.
  • Yet marketers face numerous challenges in designing and launching online campaigns when working across multiple, disparate systems for multichannel delivery.
  • Creative design is done in “silos” outside legacy content management systems and digital assets are typically hard to locate or outdated, while campaign operations are executed on yet another system.
  • The result is that campaigns become disjointed, inefficient, and unmeasurable; marketing deadlines are missed; and brand equity suffers.
  • Adobe CQ MCM, marketers can control their multichannel marketing campaigns by orchestrating targeted customer interactions across the web, mobile devices, social communities, and more.
  • planning, accelerates execution and optimizes the results of wide reaching multi-channel campaigns.
  • Leveraging integrations with Adobe SiteCatalyst®,
  • Test&Tartget™, and
  • Adobe Scene 7®,
  • CQ MCM simplifies


Built for digital marketers, marketing campaign management provides business users with an easy-to-use dashboard with which to manage all aspects of multichannel marketing campaigns.

The Campaign Dashboard manages for key areas: Campaigns, List and Lead Management, Segmentation & Targeting.

Adobe Cloud Integration

  • The Adobe Marketing Cloud, includes powerful web analytics and website optimization products that deliver actionable, real-time data and insights to drive successful online initiatives. It offers an integrated and open platform for online business optimization. The Cloud consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content.
  • Adobe Experience Manager (AEM), you can seamlessly integrate with the following products of the Adobe Marketing Cloud:
  • Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives.
  • Adobe Test&Target gives marketers the ability to continually make their online content more relevant to their customers — yielding greater conversion.
  • Adobe Scene 7 automates media management, streamlines web publishing, and enhances web experiences, all in a hosted environment.
  • Adobe TagManager provides data exchange with control, security, and reliability.
  • Adobe AudienceManager consolidates audience information from all sorts of sources.
  • Adobe Search&Promote gives marketers the ability to control and optimize the search results on their sites.
  • Adobe Social integrates cloud management of on premise social communities with other social media.

Media Publisher

  • Media Publisher is an Experience Manager add-on designed for creating media- and publishing-related content. Media Publisher provides tools for manuscript management and copy editing, and integration with Adobe Digital Publishing Suite (DPS).
  • Digital Publishing Suite is complete solution for individual designers, traditional media publishers, ad agencies, and companies of all sizes that want to create, distribute, monetize, and optimize engaging content and publications for tablet devices.You can find additional information here.
  • Two sample applications, Geometrixx Media and Geometrixx Unlimited, provide many examples for developing and editing applications and content. Geometrixx Media is a responsive design site and Geometrixx Unlimited is a sample media magazine
  • The Media Publisher provides various capabilities to people for creating a digital publication. The tasks include:

About the Author

Nouman Naveed
My name is Mohammed Nouman Naveed. I work and play with Flash Platform technologies and has experience of 11 years. Consulting and Training is part of my job. I am Adobe Certified Instructor, Adobe User Group Manager, Adobe Certified Expert and Adobe Community Champion.


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